Yes, it’s Rupert Murdoch. This is phenomenally dumb:
Rupert Murdoch has just announced that he’ll be charging $1.50 a day, $3 a week ($155/year) for the privilege of reading the London Times and Sunday Times over the Internets.
In further craziness, he’s decided that an iPad subscription to the Wall Street Journal is worth $18/month, while one delivered by the regular Internet is around $8/month.
Online subscription models won’t work. They didn’t work ten years ago and they won’t work today. Go back to the drawing board, idiot.