Peter Berg: Romney Plagiarized My Slogan

Peter Berg, the creator of Friday Night Lights, has sent a cease and desist letter to the Romney campaign for plagiarizing his slogan “Clear Eyes, Full Hearts, Can’t Lose.”

Peter Berg, the writer-director of the Friday Night Lights movie and television series, is not pleased that Republican presidential candidate Mitt Romney has co-opted a phrase from the show for his campaign appearances.

In a letter to the Romney campaign sent Friday and obtained exclusively by The Hollywood Reporter, Berg calls the use of “Clear Eyes, Full Hearts, Can’t Lose” an act of stealing. “Your politics and campaign are clearly not aligned with the themes we portrayed in our series,” Berg writes in the letter. “The only relevant comparison that I see between your campaign and Friday Night Lights is in the character of Buddy Garrity — who turned his back on American car manufacturers selling imported cars from Japan.”

Oh snap?

Mitt Romney has accrued a rather impressive list of artists and musicians who have been forced to ask his campaign not to use their material.

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  • http://drangedinaz.wordpress.com/ IrishGrrrl

    Doesn’t surprise me, just more vulture-like behavior for Mittens

  • jewelbomb

    Especially interesting in light of Buzz Bissinger’s (author of the book upon which the FNL move and television series was based) recent column outlining the (stupid) reasons he is now a Romney supporter.

    http://www.thedailybeast.com/articles/2012/10/08/buzz-bissinger-why-i-m-voting-for-mitt-romney.html

    • http://twitter.com/Gingersnap195 Beth F

      And this is also interesting: Peter Berg and Buzz Bissinger are cousins.

  • BuffaloBuckeye

    Doesn’t anyone in his campaign bother to get user-permission beforehand?

  • laddieluv

    …FNL was a true work of art on television…”clear eyes, full heart, can’t lose” was such a special mantra…have been a fan of Peter Berg’s since “Aspen Extreme” (talented director et al)…and my skin crawled when I heard that Romnutz had stolen the “soul” of FNL to use as his campaign slogan…what a cockroach…go get him, Peter…

    • LK3

      I agree laddieluv, my all time favorite series – masterful storytelling. I still miss those characters. A patient (romeny supporter) sent me a photo of mitt touching a poster with clear eyes, full hearts can’t lose” after the debate….it made me sick. Full hearts? He does not even have one.