Just What We Need: More Faux News

Newsmax, which is more or less a more refined version of Fox Nation, is headed for television. And apparently Newsmax seeks to capture the “disenfranchised Baby Boomer” demographic.

The conservative website announced in a statement that Newsmax TV inked a distribution deal with DirecTV to reach more than 20 million subscribers. [...]

“Our launch will benefit from the existing Newsmax.com audience that is already in place, will naturally be drawn to our brand of news, features and useful information and consists of one of the highest concentrations of baby boomers on the web,” Ruddy said.

This is very confusing to me because I thought Fox News already had a lock on the “disenfranchised Baby Boomer” audience. I’ve met a few disillusioned and disenfranchised boomers myself and they don’t know much about current events but they do know they really don’t like that darn Obama.

(ht Kush Arora Attorney at Law)
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  • RamOrgan

    So, I don’t think NewsMax will take viewers away from MSNBC or CNN. Who’s left? And if Faux loses viewers, is that a Bad Thing?

    • JMAshby

      I think cynical infotainment that appeals to the worst nature of people is a cancer. That’s more or less what Newsmax says they will be. In their own words, they plan to attract disillusioned boomers and then confirm all their worst fears for them. I don’t think we need more than one channel for that. One is easier to quarantine.

  • muselet

    Newsmax thinks it, the website that runs all those online ads (IS OBAMA A TERRIBLE PRESIDENT OR AN AMERICA-HATING MUSLIM FASCIST SOCIALIST COMMIE? CLICK TO TAKE OUR POLL.), provides “news, features and useful information”?

    Delusion is a sad thing to witness.

    –alopecia

  • D_C_Wilson

    That’s odd. I’ve been disillusioned with the boomer generation for years now.